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Table of contents :
Contents......Page 8
Acknowledgments......Page 10
Introduction: The Meaning and Measure of Public Opinion......Page 12
1. Public Opinion Polling in a Digital Age: Meaning and Measurement......Page 22
2. Public Opinion Polling and Its Problems......Page 39
3. Can I Trust This Poll?......Page 65
4. Poll-Centered News Coverage: Causes and Consequences......Page 82
5. (Un)Numbered Voices? Reconsidering the Meaning of Public Opinion in a Digital Age......Page 96
6. Too Much Talk, Not Enough Action? Political Expression in a Digital Age......Page 110
7. Alternatives to Polling......Page 126
8. Transitioning into a New Era of Public Opinion Research......Page 135
Contributors......Page 148
C......Page 152
E......Page 153
I......Page 154
P......Page 155
R......Page 156
Y......Page 157